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The “It Happened to Me Too” Effect on Transgressor Brand-Consumer Relationships

3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, Londra/İNGİLTERE, 7 Eylül 2017, s. 95-97

IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF,ATAŞ UNVAN

Corporate brand transgression and punishing the transgressor: moderation of religious orientation

Journal of Product and Brand Management, Vol. 27, No. 2, Mart 2018, s. 221-234, ISSN: 1061-0421

KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE,ALTINİĞNE NEŞENUR